Leading the
GCC toys market
for over +45 years.
About Us
To enrich experience & Lifestyle
When we decided to expand beyond the borders of our founding territory, we launched First Group International. Through First Group, we’ve been able to gain growing exposure in Europe, Africa, and the Middle East, and we’re excited for the new markets to come.
With new research supporting the importance of playtime in childhood development, SAMACO is poised for growth. Our vision is to offer our innovative, engaging, and enriching toys at a global scale, blurring the lines of fun and education so that today’s children learn the skills that will lead us into the future.
Since 1975
Established by Al Nahla Group in Jeddah, Saudi Arabia. We thrive to be the premier kids toy distributor today and tomorrow by providing the best range of fun and educational toys in the world in addition to pursuing sustained growth in a competitive market.
We strive to deliver safe, high-quality, and imaginative toys to the consumer. With our many decades of experience, along with continued research initiatives, we’re able to continuously innovate new products that live up to our long-standing reputation. Our mission is to maintain our position as a quality toys distributor so that we can continue evolving the process of childhood development around the world.
1975
Establishment
by Al Nahla Group in
Jeddah, Saudi Arabia.
1975
Expansion
1975
GCC
Enter market
Our Facility
Expansive coverage for efficient regional distribution.
Reach
Our expansive office and warehouse space enables us to reach every city in Saudi Arabia, the United Arab Emirates, Oman, Kuwait, and Bahrain.
