We are distributors of Toys and Leisure brands.

We sell toys for Girls, Boys and families, we also sell outdoor products for Boys and Girls as well as families
b.We sell products like Cars, Dolls, Doll houses, Roll Play toys, Puzzles, Swimming pools, E-Scooters, Trampolines, Sand and Water toys, Inflatables, Games etc

Our products are made for all age groups and can be enjoyed by all family together depending on each product type and brand.
b.Each product carries age group suitable for.

We are headquartered in Jeddah, Saudi Arabia, with regional operations office and distribution center in Riyadh.

We are headquartered in Jeddah, Saudi Arabia, with regional operations office and distribution center in Riyadh.

We cover entire GCC.
Our Offices in Saudi Arabia covers the geography of Saudi Arabia and our sister company The First Group, based in Dubai, UAE covers rest of GCC.

Since we are a distributor, our brands are available to be purchased at some of the leading retail chains and brands as well as most of the e-commerce companies operating in Saudi Arabia.
Our brands are available at ToysRus, Al Hussain, Baby Shop, SACO, Virgin Mega Store, Al Musbaah, Hi Kids, Toy & Surprise, Baby Story, Hyper Panda, Tamimi, Carrefour, Amazon, Noon, Mumzworld, Dabdoob etc to name a few.

All our are tested, certified and safe. All our products are made of the highest quality material and are tested by independent international labs for stringent quality and safety standards.
All our products are made to confirm the strict standards set by Saudi Arabian authorities for importing toys into Saudi Arabia, All our products are also made to confirm the US and EU standards which are one of the highest quality benchmarks worldwide.
All our products are Genuine, and carry official license confirmation from the license owners, If its not Genuine and Safe, we will not bring it to our territory for our society.

Our Marketing, Sales and Procurement teams are some of the leading experts in the industry who are exposed and keep themselves well-aware of the trends globally, they keep researching the latest trends and opportunities so that kids in our society can have access to the latest, trendy toys.
b.They are also well connected with the brand owners and together as a team we work very closely with toy designers, manufacturers, and brand owners to bring the trendy toys for our society so that our kids and families in Saudi Arabia are at par with the global trends.